{"id":10240,"date":"2025-10-29T23:00:02","date_gmt":"2025-10-30T02:00:02","guid":{"rendered":"https:\/\/universofamilia.com\/?p=10240"},"modified":"2025-10-29T23:00:11","modified_gmt":"2025-10-30T02:00:11","slug":"errores-clave-al-iniciar-un-negocio-online","status":"publish","type":"post","link":"https:\/\/universofamilia.com\/en\/errores-clave-al-iniciar-un-negocio-online\/","title":{"rendered":"Key mistakes when starting an online business"},"content":{"rendered":"

Understanding the Key mistakes when starting an online business<\/strong> It can make the difference between a successful pitch and one that falls short.<\/p>\n\n\n\n

\n
\"\"
CANVA<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Starting a digital project sounds inspiring, but reality shows that many entrepreneurs stumble before consolidating their ideas.<\/p>\n\n\n\n

Summary:<\/strong><\/p>\n\n\n\n

Current context of digital entrepreneurship in 2025<\/p>\n\n\n\n

The most common mistakes when starting<\/p>\n\n\n\n

How to avoid them with strategy and mindset<\/p>\n\n\n\n

Real-world examples and practical lessons<\/p>\n\n\n\n

Table with errors and key solutions<\/p>\n\n\n\n

Conclusions and frequently asked questions<\/p>\n\n\n\n

The digital context in 2025: opportunities and pitfalls<\/strong><\/h2>\n\n\n\n

In 2025, starting an online business has never been so accessible\u2026 or so competitive.<\/p>\n\n\n\n

According to a report by Statista (2024)<\/strong>, more than 68% of Latin American entrepreneurs<\/strong> They are trying to generate online revenue, whether through e-commerce, digital services, or educational content.<\/p>\n\n\n\n

This democratization of the digital environment generates a double effect:<\/p>\n\n\n\n

On the one hand, opportunities multiply; on the other, mistakes become more visible and costly.<\/p>\n\n\n\n

Many start with enthusiasm, but without structure, strategy, or understanding of the market.<\/p>\n\n\n\n

And that's the crucial point: entrepreneurship is not just about selling<\/strong>but to build a sustainable model that combines purpose, analysis, and execution.<\/p>\n\n\n\n

Key mistakes when starting an online business<\/strong><\/h2>\n\n\n\n

Starting a digital project without experience is like trying to navigate without a compass.<\/p>\n\n\n\n

The following details the Key mistakes when starting an online business<\/strong> that most hinder the growth of new entrepreneurs:<\/p>\n\n\n\n

a) Lack of validation of the idea<\/strong><\/h3>\n\n\n\n

Enthusiasm can cloud judgment. Many launch products or services without confirming whether there is a real need.<\/p>\n\n\n\n

It is not enough to believe that "it will be well-received"; it is necessary to listen to the market, observe trends, and analyze data.<\/p>\n\n\n\n

b) Failure to define a clear target audience<\/strong><\/h3>\n\n\n\n

Trying to sell to everyone is a strategy that doesn't work.<\/p>\n\n\n\n

Without a defined audience, any effort in advertising or content is diluted.<\/p>\n\n\n\n

Segmentation allows you to build relevant messages and connect emotionally.<\/p>\n\n\n\n

c) Underestimating the importance of digital marketing<\/strong><\/h3>\n\n\n\n

Some people think that creating a website is enough.<\/p>\n\n\n\n

However, digital visibility requires a positioning strategy, social presence, SEO, and constant communication.<\/p>\n\n\n\n

d) Not measuring results<\/strong><\/h3>\n\n\n\n

What is not measured, cannot be improved.<\/p>\n\n\n\n

Not using analytics tools (such as Google Analytics or Metricool) prevents making informed decisions and detecting opportunities.<\/p>\n\n\n\n

e) Fear of investing or doing so without planning<\/strong><\/h3>\n\n\n\n

Fear paralyzes. But investing without a plan is also dangerous.<\/p>\n\n\n\n

Balance is achieved by understanding which expenses generate returns and which can wait.<\/p>\n\n\n\n

3. How to avoid mistakes with strategy<\/strong><\/h2>\n\n\n\n

Avoid the Key mistakes when starting an online business<\/strong> It doesn't mean being an expert in everything, but learning to make informed decisions.<\/p>\n\n\n\n

A good starting point is to establish a basic digital plan<\/strong>:<\/p>\n\n\n\n

Define purpose and value proposition.<\/p>\n\n\n\n

Analyze real competitors.<\/p>\n\n\n\n

Identify a viable niche.<\/p>\n\n\n\n

Design a monetization route (product, service, or membership).<\/p>\n\n\n\n

Create a phased marketing strategy.<\/p>\n\n\n\n

Furthermore, adopting a mindset of continuous learning<\/strong> It is essential.<\/p>\n\n\n\n

In the digital environment, trends change every quarter.<\/p>\n\n\n\n

Platforms, algorithms, and consumer habits evolve rapidly; what worked last year may be obsolete today.<\/p>\n\n\n\n

Real-world examples of learning<\/strong><\/h2>\n\n\n\n

Example 1:<\/strong><\/h3>\n\n\n\n

A Mexican photographer decided to sell her services online without validating her model. She invested in an expensive website and paid campaigns, but she didn't have a clear offering.<\/p>\n\n\n\n

After analyzing the errors, he simplified his proposal: personalized photo sessions for e-commerce.<\/p>\n\n\n\n

In three months he doubled his income.<\/p>\n\n\n\n

Lesson:<\/strong> It is not necessary to do everything, but to do it with direction.<\/p>\n\n\n\n

Example 2:<\/strong><\/h3>\n\n\n\n

A young programmer launched online courses with no prior community. Initial sales were minimal.<\/p>\n\n\n\n

Instead of giving up, she created free content on TikTok and YouTube, building trust.<\/p>\n\n\n\n

A year later, her course became profitable thanks to the recognition of her personal brand.<\/p>\n\n\n\n

Lesson:<\/strong> Building authority takes time, but authenticity pays off.<\/p>\n\n\n\n

Analyze, adjust and evolve<\/strong><\/h2>\n\n\n\n

A successful digital business behaves like a living organism: it needs to observe, adapt, and evolve.<\/p>\n\n\n\n

It's not about doing everything right from the start, but about quickly detect errors and correct course<\/strong>.<\/p>\n\n\n\n

A useful analogy would be that of a gardener: he sows many seeds, but only those that grow strong are cultivated.<\/p>\n\n\n\n

The same applies to digital strategies; testing, analyzing, and adjusting are a natural part of the process.<\/p>\n\n\n\n

Table of common errors and how to solve them<\/strong><\/h2>\n\n\n\n
Common mistake<\/th>Consequence<\/th>Solution strategy<\/th><\/tr><\/thead>
Do not validate the idea<\/td>Lack of initial sales<\/td>Conduct surveys and observe real trends<\/td><\/tr>
Not having a defined audience<\/td>Inefficient advertising<\/td>Create a detailed profile of your ideal customer<\/td><\/tr>
Not mastering digital marketing<\/td>Low visibility<\/td>Learn SEO and content marketing<\/td><\/tr>
Not measuring metrics<\/td>Stagnation<\/td>Use tools like Google Analytics 4<\/td><\/tr>
Fear of investing<\/td>Limited growth<\/td>Start with strategic spending<\/td><\/tr>
Not offering a differentiating value<\/td>Market saturation<\/td>Focus on what makes you unique<\/td><\/tr><\/tbody><\/table>
Key mistakes when starting an online business<\/figcaption><\/figure>\n\n\n\n

This table summarizes the most common challenges faced by new digital entrepreneurs.<\/p>\n\n\n\n

It's not about avoiding them all, but about anticipate<\/strong> to them with knowledge and planning.<\/p>\n\n\n\n

\n
\"\"
CANVA<\/figcaption><\/figure>\n<\/figure>\n\n\n\n

Read more:\u00a0Teleworking in 2025: New home office trends<\/a><\/p>\n\n\n\n

The importance of purpose and consistency<\/strong><\/h2>\n\n\n\n

In a world saturated with digital products, purpose becomes the true differentiator.<\/p>\n\n\n\n

Brands that connect emotionally and offer real solutions are the ones that manage to transcend.<\/p>\n\n\n\n

In 2025, the Mexican user is not just looking to buy; he wants to identify with what he consumes.<\/p>\n\n\n\n

According to a study by NielsenIQ (2024)<\/strong>, he 73% of the consumers<\/strong> prefers to support businesses that reflect ethical or sustainable values.<\/p>\n\n\n\n

Therefore, beyond the aesthetics of the website or social media campaigns, the purpose must be at the center of every strategy.<\/p>\n\n\n\n

Consistency, transparency, and commitment generate trust, and trust translates into conversion.<\/p>\n\n\n\n

Building entrepreneurial resilience<\/strong><\/h2>\n\n\n\n

Digital entrepreneurship is not a short race, but a marathon.<\/p>\n\n\n\n

Many quit due to frustration or impatience.<\/p>\n\n\n\n

However, the key is not to avoid stumbles, but turn them into learning<\/strong>.<\/p>\n\n\n\n

When an online business isn't taking off, the important thing is to analyze data, adjust the message, and strengthen the strategy.<\/p>\n\n\n\n

Every mistake offers valuable information that can transform a weakness into an opportunity.<\/p>\n\n\n\n

Resilience, patience, and a growth mindset are more powerful attributes than any software or tool.<\/p>\n\n\n\n

Conclusion<\/strong><\/h2>\n\n\n\n

Understanding the Key mistakes when starting an online business<\/strong> It's not about fearing them, but about preventing them.<\/p>\n\n\n\n

True success arises from the combination of vision, strategy, and self-criticism.<\/p>\n\n\n\n

Entrepreneurs who manage to consolidate their position are those who understand that the digital world demands constant adaptation, authentic communication, and a solid relationship with their audience.<\/p>\n\n\n\n

If you're about to start, prioritize learning, measuring, and listening.<\/p>\n\n\n\n

The rest\u2014technology, sales, and expansion\u2014will come as a consequence of a well-built foundation.<\/p>\n\n\n\n

The digital future belongs to those who dare, but also to those who know. correct and improve without giving up<\/strong>.<\/p>\n\n\n\n

Read more:\u00a0Digital entrepreneurship: how to start from scratch in 2025<\/a><\/p>\n\n\n\n

Frequently Asked Questions<\/strong><\/h2>\n\n\n\n

1. What is the most common mistake when starting an online business?<\/strong>
Launching without validating the idea. Many entrepreneurs create products that don't solve a real market problem.<\/p>\n\n\n\n

2. Is it necessary to invest a lot of money at the beginning?<\/strong>
No. You can start with free tools, but it's advisable to allocate budget to digital marketing and training.<\/p>\n\n\n\n

3. How can I tell if my business has potential?<\/strong>
Observe the public's behavior: if there is demand, searches and competition, there is a market to explore.<\/p>\n\n\n\n

4. How important is personal branding?<\/strong>
Huge. By 2025, people will trust those who communicate transparently more than anonymous brands.<\/p>\n\n\n\n

5. Can I succeed without prior experience?<\/strong>
Yes, as long as you adopt a learning mindset, discipline, and openness to changes in the digital environment.<\/p>","protected":false},"excerpt":{"rendered":"

Understanding the key mistakes when starting an online business can make the difference between a successful launch and one that fails miserably. Starting a digital project sounds inspiring, but reality shows that many entrepreneurs stumble before solidifying their ideas. Summary: Current context of digital entrepreneurship in 2025 The most common mistakes [\u2026]<\/p>","protected":false},"author":219,"featured_media":10241,"comment_status":"closed","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[5],"tags":[],"yoast_head":"\nErrores clave al iniciar un negocio online - Universo Fam\u00edlia<\/title>\n<meta name=\"description\" content=\"Entender los errores clave al iniciar un negocio online puede marcar la diferencia entre un lanzamiento exitoso y uno que se queda en el...\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"http:\/\/universofamilia.com\/en\/errores-clave-al-iniciar-un-negocio-online\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Errores clave al iniciar un negocio online - Universo Fam\u00edlia\" \/>\n<meta property=\"og:description\" content=\"Entender los errores clave al iniciar un negocio online puede marcar la diferencia entre un lanzamiento exitoso y uno que se queda en el...\" \/>\n<meta property=\"og:url\" content=\"http:\/\/universofamilia.com\/en\/errores-clave-al-iniciar-un-negocio-online\/\" \/>\n<meta property=\"og:site_name\" content=\"Universo Fam\u00edlia\" \/>\n<meta property=\"article:published_time\" content=\"2025-10-30T02:00:02+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2025-10-30T02:00:11+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"450\" \/>\n\t<meta property=\"og:image:height\" content=\"250\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"Matheus Sangaletti\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"Matheus Sangaletti\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"8 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/\",\"url\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/\",\"name\":\"Errores clave al iniciar un negocio online - Universo Fam\u00edlia\",\"isPartOf\":{\"@id\":\"https:\/\/universofamilia.com\/#website\"},\"primaryImageOfPage\":{\"@id\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#primaryimage\"},\"image\":{\"@id\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg\",\"datePublished\":\"2025-10-30T02:00:02+00:00\",\"dateModified\":\"2025-10-30T02:00:11+00:00\",\"author\":{\"@id\":\"https:\/\/universofamilia.com\/#\/schema\/person\/92fcd07e9b1f4323bf74f3170fc0f78a\"},\"description\":\"Entender los errores clave al iniciar un negocio online puede marcar la diferencia entre un lanzamiento exitoso y uno que se queda en el...\",\"breadcrumb\":{\"@id\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#primaryimage\",\"url\":\"https:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg\",\"contentUrl\":\"https:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg\",\"width\":450,\"height\":250},{\"@type\":\"BreadcrumbList\",\"@id\":\"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"http:\/\/universofamilia.com\/el\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Errores clave al iniciar un negocio online\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/universofamilia.com\/#website\",\"url\":\"https:\/\/universofamilia.com\/\",\"name\":\"Universo Fam\u00edlia\",\"description\":\"\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/universofamilia.com\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/universofamilia.com\/#\/schema\/person\/92fcd07e9b1f4323bf74f3170fc0f78a\",\"name\":\"Matheus Sangaletti\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/universofamilia.com\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/280ea957a14a48e6a1ad2133d2cc27c9?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/280ea957a14a48e6a1ad2133d2cc27c9?s=96&d=mm&r=g\",\"caption\":\"Matheus Sangaletti\"},\"url\":\"https:\/\/universofamilia.com\/en\/author\/matheuss\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Errores clave al iniciar un negocio online - Universo Fam\u00edlia","description":"Entender los errores clave al iniciar un negocio online puede marcar la diferencia entre un lanzamiento exitoso y uno que se queda en el...","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"http:\/\/universofamilia.com\/en\/errores-clave-al-iniciar-un-negocio-online\/","og_locale":"en_US","og_type":"article","og_title":"Errores clave al iniciar un negocio online - Universo Fam\u00edlia","og_description":"Entender los errores clave al iniciar un negocio online puede marcar la diferencia entre un lanzamiento exitoso y uno que se queda en el...","og_url":"http:\/\/universofamilia.com\/en\/errores-clave-al-iniciar-un-negocio-online\/","og_site_name":"Universo Fam\u00edlia","article_published_time":"2025-10-30T02:00:02+00:00","article_modified_time":"2025-10-30T02:00:11+00:00","og_image":[{"width":450,"height":250,"url":"http:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg","type":"image\/jpeg"}],"author":"Matheus Sangaletti","twitter_card":"summary_large_image","twitter_misc":{"Written by":"Matheus Sangaletti","Est. reading time":"8 minutes"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"WebPage","@id":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/","url":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/","name":"Errores clave al iniciar un negocio online - Universo Fam\u00edlia","isPartOf":{"@id":"https:\/\/universofamilia.com\/#website"},"primaryImageOfPage":{"@id":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#primaryimage"},"image":{"@id":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#primaryimage"},"thumbnailUrl":"https:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg","datePublished":"2025-10-30T02:00:02+00:00","dateModified":"2025-10-30T02:00:11+00:00","author":{"@id":"https:\/\/universofamilia.com\/#\/schema\/person\/92fcd07e9b1f4323bf74f3170fc0f78a"},"description":"Entender los errores clave al iniciar un negocio online puede marcar la diferencia entre un lanzamiento exitoso y uno que se queda en el...","breadcrumb":{"@id":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#breadcrumb"},"inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#primaryimage","url":"https:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg","contentUrl":"https:\/\/universofamilia.com\/wp-content\/uploads\/sites\/148\/2025\/10\/Destaque-Novo-Universo-33.jpg","width":450,"height":250},{"@type":"BreadcrumbList","@id":"http:\/\/universofamilia.com\/de\/errores-clave-al-iniciar-un-negocio-online\/#breadcrumb","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"http:\/\/universofamilia.com\/el\/"},{"@type":"ListItem","position":2,"name":"Errores clave al iniciar un negocio online"}]},{"@type":"WebSite","@id":"https:\/\/universofamilia.com\/#website","url":"https:\/\/universofamilia.com\/","name":"Universo Fam\u00edlia","description":"","potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/universofamilia.com\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Person","@id":"https:\/\/universofamilia.com\/#\/schema\/person\/92fcd07e9b1f4323bf74f3170fc0f78a","name":"Matheus Sangaletti","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/universofamilia.com\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/280ea957a14a48e6a1ad2133d2cc27c9?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/280ea957a14a48e6a1ad2133d2cc27c9?s=96&d=mm&r=g","caption":"Matheus Sangaletti"},"url":"https:\/\/universofamilia.com\/en\/author\/matheuss\/"}]}},"_links":{"self":[{"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/posts\/10240"}],"collection":[{"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/users\/219"}],"replies":[{"embeddable":true,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/comments?post=10240"}],"version-history":[{"count":1,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/posts\/10240\/revisions"}],"predecessor-version":[{"id":10244,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/posts\/10240\/revisions\/10244"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/media\/10241"}],"wp:attachment":[{"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/media?parent=10240"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/categories?post=10240"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/universofamilia.com\/en\/wp-json\/wp\/v2\/tags?post=10240"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}